
The post was only half of it. The comment under it is what turned views into newsletter subscribers.
I went from zero to 3.6 million views a month and a full beta in four months. Here's exactly how, and how I turned those views into users.
I didn't have a team, an ad budget, or an existing audience on X. I did it as a founder doing my own marketing, squeezed in around building a company. I tracked every post along the way, and this guide is what the numbers taught me.
views in one month on X and Threads, all from text posts
newsletter readers, built from zero in about four months
beta signups for my SaaS. I was hoping for 10 to 15.
That's how social media goes for most new founders. Building in public works once people already care about you. Before that, nobody wants to read the 10 billionth post about someone building in public failing to get users, so your posts get no views and your account never grows.
I didn't grow by building in public. I grew by sharing my opinions. My biggest post was six words, "The AI job tsunami is coming," and it got 638,000 views. An opinion gives strangers a reason to reply, share, and follow you. Once you have an audience, building in public starts working.
Here's what else keeps founders stuck:
Why building in public doesn’t work until you have an audience, and why sharing your opinions is how you grow from zero.
How I tested every subject and found the one that averaged 50% more views and brought in nearly 7x more subscribers than any other.
Questions vs. statements: which one gets reach, which one gets shared, and the trap that turns founders into hosts for other people's conversations.
How 4% of my posts brought in 21% of my new followers, and when to stop.
Why posts with the most replies reached 30x more people, and the three reasons people reply.
Why I post 5 times a day on X and 8 to 10 on Threads, and why I stopped batching a week at a time.
Why 1 in 5 of my posts drove 78% of my views, and how to get more of them.
What my Threads data shows, and why I almost never post the same thing on both.
The four-step funnel, the comment CTA that brought in 160 subscribers, what I send my newsletter every week, and the exact email that helped get 40 people into my beta.
My ten best posts on X and my ten best on Threads, with the numbers behind each one and why it worked.
The guide breaks down 20 of my best posts, with every view, reply, and repost, plus what worked and what I'd copy.

The post was only half of it. The comment under it is what turned views into newsletter subscribers.

Why a post with 1,000 replies didn’t bring in a single subscriber.

My most reposted post ever, and why people reply to questions but share statements.

What Threads rewards that X doesn’t, and how I doubled a post’s views by rerunning it.
That was me. You'll learn why building in public doesn't work before you have an audience, and which topics, formats, and kinds of posts actually get reach.
You'll get the four-step funnel I use to turn views into newsletter subscribers, and newsletter subscribers into users.
Start building your audience now, so when you launch, you're asking people who already trust you. That's how I got 40 people into my beta.
In June, I posted on X and got 0 likes, 0 comments, and 0 reposts. I kept going, tracked every post, and kept experimenting until the numbers moved.
Almost everything I expected to work didn't. Teaching flopped. Planning a week ahead flopped. Linking to my product got zero signups. What worked was sharing my opinions instead of building in public, testing every topic, writing for each platform, and sending people to my newsletter instead of my product.
Almost every founder I meet is stuck on one of two problems: not getting views, or not turning views into users. This guide is everything I learned solving both, with the data to back it up.

The complete playbook for founders who want to get views and turn them into users
38-page PDF. Secure checkout with Stripe. Instant download after you buy, plus a copy by email.
No. X and Threads show your posts to people who don't follow you. I started with no audience on X.
No. Everything in this guide is about text posts.
Both. The guide covers what my data shows on each platform, how they're different, and why I write for each one separately.
No. It's about what to post, how often, and how to turn the views you get into users. You'll see 20 of my best posts and why they worked.
No. Building an audience on launch day doesn't work. Start now, so when you launch, you're asking people who already trust you.
Right after checkout, you'll land on a page where you can download it as a 38-page PDF. I'll also email you a copy, so you can always find it.
The full system, with my real numbers, for $25.