How I got 702,743 views across LinkedIn, X, and Threads last month

I got 702,743 views across LinkedIn, X, and Threads last month using the content system from my forthcoming book, The Self-Taught Marketer.

Creating the content only takes me a few hours a week.

And more importantly, I'm not getting views for the sake of it. You can't pay the bills with views, so you have to make sure there is ROI. In my case, there is. More on that at the end of this article.

Here are the three most important things I do:

Batch create content

You can't hit numbers like this if you only post when you feel inspired.

I posted hundreds of times last month: 5-6 times a day on Threads and X, and a few times a week on LinkedIn.

If you set a goal to come up with content every day, it's a never-ending task to post that much.

You cannot do well on social media without consistency. That advice gets repeated constantly because it's true.

That is why I create all my content at the beginning of the week in one sitting by going through my idea bank.

I shoot to create even more content than I need for that week, to give me an extra buffer in case something comes up.

That way, there is no risk of breaking my posting pattern and losing my momentum.

I stopped posting on Substack Notes, and when I came back, my reach dropped from 200-500 views per post to around 50.

Unfortunately, that is generally what happens when you aren't consistent.

Maintain an idea bank and a content brief

An idea bank is a central place where you store your ideas for social media content.

I use the note-taking software Notion for mine.

Throughout the week, when I come up with ideas, I put them in my idea bank.

I also use a content brief.

It contains the core list of subjects I talk about, along with a handful of specific opinions I hold about them, and I express those opinions over and over again.

It seems like people would get sick of the repetition, but in marketing, people need to see you say something 7+ times to remember it. Then they start associating your core beliefs with you.

It is also easier to avoid writer's block when you can pull up a content brief that tells you the subjects you should be talking about, what you uniquely believe in, and then have an idea bank you've filled throughout the week.

Use a scheduling tool

Setting reminders to post every two to three hours doesn't work. You will ignore them.

You have to schedule everything at once.

Juggling each platform's native scheduler also quickly becomes a nightmare.

I started using the scheduling tool Buffer, and now I schedule a full week of posts in one sitting.

Another advantage of a scheduling tool is that it keeps you from obsessing over results.

When you are playing this game, you cannot care about individual posts.

I've posted the same thing on different platforms; one barely got engagement, the other got hundreds of thousands of views.

Do not try to draw conclusions from individual posts flopping.

Ignore them, look at your analytics each week, and try to find patterns across all your content.

What's next

I'm still writing my book, tweaking my content system, learning, and experimenting.

I'm hoping to hit one million views this month.

I will be documenting everything I learn in my book and in this newsletter.

And as I mentioned earlier, views don't matter if you aren't getting ROI. I am consistently booking sales meetings through my content and getting new clients. I work with early-stage venture-backed B2B companies as a fractional head of GTM.

Stay tuned for the system I use to turn views into revenue.