Cory AlthoffCA
What I Do

GTM for early-stage startups.

Positioning, sales enablement, and founder-led marketing.

Cory Althoff

Hi, I'm Cory. I'm the author of The Self-Taught Programmer and The Self-Taught Computer Scientist, and I am currently writing The Self-Taught Marketer. My books have sold more than 200,000 copies in eight languages.

In 2021, I co-founded Bobbi LLC, the company that created The Really Good Podcast. It hit #1 on Apple Podcasts and got over a billion views on social media.

I was most recently SVP of Product Marketing at CompTIA, where I 5x'd the revenue of our data science product line. I received my MBA from USC Marshall.

Today, I work as a fractional go-to-market leader for early-stage, venture-backed startups, helping with positioning, sales enablement, and everything else GTM.

I also write a weekly newsletter on early-stage go-to-market. Every week I share what is working right now to get customers.

I'm also building Yapp, a GTM command center for founders. It comes with Yappy, an AI growth manager that tells you when one of your posts is taking off and helps you turn those views into customers.

Let's work together.

I'm a fractional go-to-market leader for early-stage, venture-backed founders. Tell me about your company, and I will reply within a few days.