Essays on early-stage go-to-market.

I went from 6 newsletter subscribers a day to 55, and I did not publish a single issue to do it. The CTA is the step of the funnel almost nobody measures, and it took 24 minutes to start measuring mine.

beehiiv would not show me what I needed, so I stopped asking it to. Ten minutes in Claude Code got me a full lead magnet funnel, graded A-F, pulling from every tool I use. Why marketing is just math, and why you cannot optimize what you cannot see.

AI has made it so everyone can build. Attention is what is scarce. Text-based social media has opened a distribution window any founder can walk through right now, and the founders who walk through it today will hold an advantage that cannot be replicated later.

Social media is new. Persuasion is ancient. How I went from zero engagement to 1.2 million views a month using antimetabole, antithesis, and other devices the founders winning on X and LinkedIn are quietly borrowing from ancient Greece.

Sorry, but this software is not for sale. I built a SaaS in a few days that predicts which of my posts will flop — and I'm the only customer. Why the most powerful software you can build right now might have only one user.

Thoughts on my journey back onto social media after years away. Why the Substack math breaks, what happened when I moved to Threads and X, and what founder-led marketing looks like in 2026.

In only a few hours a week. The three most important pieces of the content system from my forthcoming book: batching, an idea bank paired with a content brief, and a scheduling tool.