How I got 3.6 million views and 427 signups last month

Four months ago, I got a few thousand views on social media. Last month, I got 3.6 million views and 427 signups for my newsletter and SaaS.

There are two things that determine how many people on social media buy your product.

The first is how many views you get. This is where most people get stuck.

The biggest lie founders believe about social media is that if you stay consistent and keep posting, you’ll eventually break through.

One founder I follow on social media has posted 90,000 times and still struggles to get many views!

Don’t do the same thing over and over again, hoping your results will change. The algorithms have changed so that anyone can go viral regardless of how many followers you have. If your content isn’t doing well, it’s because the algorithm doesn’t like it, and you need to try new things.

Try talking about different topics and see how your audience responds. Experiment with asking questions vs. using declarative statements, short posts vs. long posts, etc.

Here’s what that looks like in practice. Over the last four months, I posted over 600 times on X and tracked every one. My typical post got around 2,200 views. I noticed my “Unpopular opinion:” hot takes were doing well, so I doubled down on them. Across 44 posts, their median ended up around 4,500 views, double my typical post.

I track which topics perform best, and which topics lead to breakout posts, which I define as posts that get at least 4x my median views. I noticed that my AI posts were 7x more likely to break out than many of the other topics I talked about, so I doubled down on talking about AI. The result? One single AI post last week got 600K+ views.

Once you are getting views, you can’t stop there. The second thing you need to focus on is conversions: asking your audience to visit your website and take some kind of action.

Most founders don’t ask people to go to their website nearly enough, and even fewer founders measure how effective their asks are.

The best way to get your audience to your website, and eventually to buy your product, is to comment on your own social media posts and ask your audience to do something.

You do it in a comment because putting a link in your main post makes it look like an ad, and the social media algorithms don’t like links and often throttle your reach if you put them in the body of your post.

I don’t tell people to buy my SaaS straight from social media because people are busy scrolling and they don’t want to be sold to. That’s why instead I offer value, nurture the relationship, and then sell.

When my X post “The AI job tsunami is coming” got over 600K views last week, I didn’t try to sell people my SaaS. Instead, I left a comment on my own post saying, “If you are preparing for the storm, join the community I’m building of founders who do their own marketing.”

954 people visited my website from that one comment, 159 people signed up for my newsletter, and 40+ people ultimately ended up joining the beta test for my SaaS.

Founders usually don’t realize how important it is to be prepared for the moment their content starts taking off. I take it so seriously that I built my own AI social media conversion agent, Yappy, so that I’m always prepared.

Yappy emailed me the moment my X post started taking off and told me what to comment. It also gave me a special tracking link that let me measure how many people signed up from that post. And I knew that comment would do well, because Yappy had already had me test it on a different post that got fewer views.

That’s why I knew I would capitalize on my post taking off, and how I know exactly how many people ended up taking action.