I hired my first employee.
His name is Boardy. He is an AI, and he costs $100 a month.
His job is to schedule meetings with founders for me. It’s been two weeks so far, and I am impressed with the results.
Here is how it works. First, you have an onboarding meeting. You show up and talk to an AI, which is an interesting experience. It asks about your work history, skills, what you hope to get out of calls, and the kinds of people you want to meet.
Then, it starts emailing you with potential people it could introduce you to. It tells you a little bit about their background and why a meeting between the two of you could be a good fit. If you agree to the introduction, it asks them if they would like to meet you. If they agree, it automatically schedules the meeting on your calendar, joins the call when it happens, and follows up on anything you agreed upon in terms of working together.
My first meeting was with Barron Caster, co-founder of Ito and fellow Trojan, who’s building an AI-powered tool that automatically tests your software to catch UI bugs.
My next meeting was with Avetis Ghazaryan, co-founder of Voxwins. They created a tool that lets experts easily create and deploy their own AI chatbot, an idea I really like.
I agreed to try Voxwins and share my experience if it was helpful. It solves a real need for me: I get 99% of my email subscribers from social media, but when people find my website from other sources, like a search engine, they aren’t subscribing, and an interactive AI that can chat with visitors and offer them a lead magnet could help solve that problem.
Boardy also booked me a meeting this Friday with a YC-backed founder working on a GTM platform, plus three more with other B2B founders.
These meetings are providing a ton of value by plugging me into the early-stage startup community. I love learning what GTM tools are out there so I can share them with the founders and GTM operators who read my work, and these meetings are keeping me on the cutting edge of what is happening in GTM right now.
I also see a lot of value in using a tool like this for founders. The founders I’ve met with use it to find potential customers and get feedback on which features to prioritize building.
Many founders want to focus on building, but don’t spend enough time talking to customers. One problem, though, is that finding the right people to talk to takes a lot of time. You have to figure out who you want to talk to, what to say, send a cold message, and deal with back-and-forth scheduling. All of that takes time that most founders don’t have. Boardy does everything for you.
I have no affiliation with Boardy outside of being a user. It’s also not perfect. The back-and-forth emailing is smooth, but there is a lot of room for improvement on the voice side. My onboarding meeting had a few glitchy moments, and in my meeting with Avetis, it jumped in and tried to talk at a bad time.
Paul Graham said the best way to invent the future is to live in it, and when I use Claude Code to build my own GTM command center that does exactly what I want, or have a Zoom meeting with an AI, it is hard not to feel like I’m living in the future. And I’m excited to share what I’m learning about the future of GTM with everyone who reads this newsletter every week.
What’s working in early-stage go-to-market right now.
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