I built a SaaS, but you can't use it. That's because I'm the only customer. And that is on purpose.
Everyone is trying to figure out how to use AI more effectively.
Should you build agents? Generate PowerPoints with ChatGPT? Automate customer support?
One thing I don't hear people talking about is building software just for yourself.
I run a content system that has gotten 1.1 million views on X, Threads, and LinkedIn in the last 30 days. And I'm just getting started.
My system is working well, but it takes a long time to write all that content, and it is hard to keep track of what is working and what is not, which is where my internal SaaS comes in.
The software I built helps me create social media content, spot new trends to post about, and predict which of my posts are likely to flop.
It has been scarily accurate so far. This week, I had five posts scheduled for the next day, and it flagged one as a likely flop. I didn't have time to swap it out. Four did great. The one it flagged became one of my worst-performing posts of all time.
I built the software in a few days using Claude Code and deployed it to Railway. The argument against vibe coding is that people who don't know how to program will build apps, sell them, and inevitably do something crazy like expose everyone's passwords.
But when you create your own internal SaaS, you aren't processing people's payment information, and you aren't storing their passwords or any other private data, so there is a lot less that can go wrong.
And the upside is tremendous. The software I created is saving me at least 5 hours a week while improving my results.
It is amazing that we live in a time where we have access to tools this powerful. You can quickly build software to do almost anything you think of. The program I built in 3 days would have taken me 3 months to build without Claude Code.
Every person reading this has workflows they could drastically improve by creating their own internal SaaS, whether that's improving how you post on social media, how you do outbound, how you update investors on your progress, or any of the other things you do daily.
That's why the most powerful software you can build right now might have only one user.
What do you think about building your own internal SaaS? Am I the only one crazy enough to do this?
Let me know. I would love to hear your thoughts.
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